Google continues its quest to make its AdWords system a one-stop shop for all manner of advertising by purchasing radio ad-placement system dMarc Broadcasting for 102 million dollars. Google said it would combine Newport Beach, Calif.-based dMarc’s platform with AdWords, allowing its over 200,000 advertisers to create, place and track Internet and radio ads through a network of radio stations.
It seems that Google has begun branching out beyond the internet recently as they have been spotted testing out print ads as well. Google recently purchased full page ads in both newspapers and magazines and sold portions of the space to their online advertisers, putting all the ads in a frame where the words “Ads by Google” are in the corner.
This is the first major public statement that Google intends to be a kind of one-stop shop for its advertisers.
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January 18th, 2006 - 8:28 pm
Google Plans To Broker Radio Ads
Google’s acquisition of dMarc Broadcasting yesterday (January 17, 2006) for potenitally over $1 billion has made Google’s strategic direction into advertising pretty clear. Google has larger ad dollars in its cross-hairs and this acquisition should …